
The SPI Executive created the Communications & Marketing Advisory Committee (CMAC) was formed to offer guidance and assistance as needed when critical communications are proposed and required as well as to review SPI’s communication and marketing collateral to ensure that a clear and concise message is developed to market the organization to existing and potential members. To accomplish these goals, CMAC maintains close liaison with other SPI committees, including NPE Marketing Committee and SPI Membership Advisory Committee.
CMAC is not specifically noted on SPI’s organizational chart because this committee reports directly to SPI President & CEO and serves as the advisory body for the SPI Vice President Communications & Marketing.