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 FOR IMMEDIATE RELEASE Press Contact: Martino Communications Inc.
SPI ISSUES CALL FOR WHITE PAPERS TO APPEAR ON ITS NEW WORLDWIDE ONLINE COMMUNITY FOR THE PLASTICS INDUSTRY WASHINGTON, DC, U.S.A., August 2, 2007: Industry professionals with plastics business or technical expertise are invited to submit “white paper”-style articles for posting at myPlasticsIndustry.com, the new online market and meeting place created by the Society of the Plastics Industry, Inc. (SPI). To be accepted by SPI, the articles must be informational and not promotional. For guidance on content, format and criteria for acceptance, prospective authors should log onto www.myPlasticsIndustry.com and click on “Insights” ( for non-technical papers related to business topics -- such as trade, economics, finance and operations management – as well as domestic and international regulatory issues) or “Tech Zone” (for technical papers on science, emerging technologies, raw materials, processing techniques, or other aspects of plastics manufacture). “Contributors of articles to myPlasticsIndustry.com will increase international recognition for themselves and their companies by providing site visitors with sources of business intelligence, practical insight, and technical information that can help advance their businesses or careers,” said Tracy Cullen, SPI vice president of marketing and communications. A white paper is a non-commercial article focused on the informational needs of the reader rather than the benefits of the author’s products or services. It may address themes of broad industry significance or the specialized business or technical concerns of a specific plastics or end-use sector. myPlasticsIndustry.com is an interactive web portal, based on innovative “personalization” software from BDMetrics, Inc., that matches visitors from anywhere in the world with plastics suppliers, customers, or industry peers relevant to their business or professional interests. The site provides a directory of goods and services, news feeds, technical papers, articles by business experts, job listings, a repository of industry data, an events calendar, and all online content from SPI itself. Drawing on this rich content and SPI’s extensive database of trade show participants and other plastics professionals, the BDMetrics software enables myPlasticsIndustry.com to achieve high-priority ranking in result listings of Google, Yahoo, and other searches on plastics key words. # # # Founded in 1937, The Society of the Plastics Industry, Inc., is the trade association representing one of the largest manufacturing industries in the United States. SPI's members represent the entire plastics industry supply chain, including processors, machinery and equipment manufacturers and raw materials suppliers. The U.S. plastics industry employs 1.1 million workers and provides nearly $341 billion in annual shipments. More About SPI: Vision and Mission . Membership . Business Units . Regional Offices . News and Publications . Calendar of Events . Terms and Conditions of Use |
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 © Copyright 2007 The Society of the Plastics Industry.
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