ROBERT (ROB) NEILLEY
SOCIAL MEDIA SPECIALIST
SPI: THE PLASTICS INDUSTRY TRADE ASSOCIATION
A native of New Jersey, Rob Neilley and the plastics industry were introduced in 1973, following his receipt of a B.A. in English & Journalism from Seton Hall University, a stint in the military, and journalism work with his hometown daily newspaper. Recruited by GE Plastics in 1972, Rob moved to Pittsfield, MA, and following training in plastics technology, did public relations and other promotional work for what is now Sabic Innovative Plastics.
Three years later, he joined Industry Media Inc., publisher of Plastics Machinery & Equipment, as managing editor of its startup magazine, Plastics Design Forum. Thinking the future was computers, Rob left plastics in the early eighties and worked for two high tech companies in Colorado, and was a partner in Neilley-Horwitz Marketing Services, supporting smaller startup computer tech firms.
In 1987 he moved back to New Jersey and held a marketing post for another high tech firm before returning to plastics as a writer and account exec for McGovern Marketing in New York City. Clients included the injection molding and extrusion machinery divisions of the Battenfeld Group and extrusion die makers EDI and Cloeren—not simultaneously, of course.
Injection Molding Magazine launched in late 1993 and Rob moved across the Atlantic in 1995 as IMM's European. Asked if he misses living in Italy, his answer usually is: "Every day." Repatriation came in 2006 with the opportunity to be editor in chief of IMM, a post he held until the magazine ceased publishing its print version in April 2011.
Amie Chitwood, IMM's managing editor, has said, "Rob knows the plastics industry like a good friend, and has written about it for decades with the same affection." Rob agrees, saying that is precisely why he is excited to work as SPI's social media specialist. "It's an outstanding opportunity to spread the good word about plastics and plastic products," he says, "and there’s a lot of good word to work with."