Often people think of recycling as tossing their soda bottles in their blue bins and calling it a day. But recycling is more than a single action. It is a complex process that starts before the consumer even receives the product. It begins with material selection and product design, through responsible disposal where it enters into a network of parties who collect, transport, process, and ultimately reuse the material in new products.
The Plastics Industry Association (PLASTICS), representing the entire plastics supply chain, has the opportunity to play a unique role in facilitating and supporting this important and necessary procedure. One way that is done is through a type of collaborative project we call a New End Market Opportunity, or NEMO.
What characteristics define a NEMO?
If you have a difficult-to-recycle product or polymer that you think would benefit from cross-supply chain collaboration, please contact Patrick Krieger.
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