Washington D.C.— The Plastics Industry Association (PLASTICS) has unveiled a new video as part of the Recycling is Real advocacy campaign, dedicated to promoting and defending plastic recycling in America. This video highlights the efforts taking place at Nexus Circular’s facility in Atlanta, Georgia, where advanced recycling technology is used to recycle plastics.
PLASTICS’ Recycling is Real campaign, which began in September of 2023, has featured Ultra-Poly, Placon, Novolex, MAAG, Niagara Bottling, Epsilyte, Amcor, Envision Plastics, PolyQuest and an advanced recycling partnership between TenCate, Cyclyx International and ExxonMobil.
“Plastic recycling is very real, and advanced recycling technologies make it possible for even more plastic to be recycled,” said PLASTICS’ President and CEO Matt Seaholm. “The Recycling is Real campaign highlights the people of our industry across America who work to recycle valuable materials every single day. We will continue to show the public and lawmakers that recycling is undeniable, and a feasible and economical way to achieve a more circular economy.”
The Recycling is Real campaign will provide content to help elected officials and policymakers understand that recycling is a vital link of the sustainability and circularity chain, enabling them to make more well-informed decisions about recycling resources for their constituents.
The campaign has also been created in an effort to put an end to false narratives claiming that recycling doesn’t happen or is a “myth.” Recycling has come under attack from those who wish to reduce or eliminate the production of plastic altogether. Recycling is Real will show how recycling happens, where it happens and introduce the people who make it happen.
Nexus Circular is an advanced recycling company at the center of the circular economy. Nexus accelerates circularity with a commercial and environmentally efficient pyrolysis-based recycling process so that people and the environment thrive. Using its end-to-end solution, Nexus works with sustainability-minded companies and recycling organizations to secure used plastics, especially films, having diverted millions of pounds to date from landfill. Nexus then combines proprietary technology with a leading process design to convert used plastics into clean high-quality, ISCC PLUS certified circular products for global companies who use them to produce virgin-quality plastics, displacing fossil-based materials to achieve their recycled content goals.
Aligned with global partners who seek proven scalable solutions to meet ambitious plastic circularity goals and with the support of investors including Cox Enterprises, Chevron Phillips Chemical, Printpack and Braskem, Nexus is rapidly expanding its operational footprint, moving decisively to address the complex challenges of plastics accumulation in the environment. With operations that scale and a team that delivers, Nexus is on a trajectory to convert billions of pounds of hard-to-recycle plastics into circular products to support their global partners’ 2025-2030 sustainability commitments.
The Plastics Industry Association (PLASTICS) is the only organization that supports the entire plastics supply chain, including Equipment Suppliers, Material Suppliers, Processors, and Recyclers, representing over one million workers in our $548 billion U.S. industry. PLASTICS advances the priorities of our members who are dedicated to investing in technologies that improve capabilities and advances in recycling and sustainability and providing essential products that allow for the protection and safety of our lives. Since 1937, PLASTICS has been working to make its members, and the seventh largest U.S. manufacturing industry, more globally competitive while supporting circularity through educational initiatives, industry-leading insights and events, convening opportunities and policy advocacy, including the largest plastics trade show in the Americas, NPE2024: The Plastics Show.