SPI's new structure is designed to make it easier for members to get involved while allowing the organization to be more nimble as we work on your behalf to protect and promote plastics, grow the marketplace and maintain an active voice within government.  SPI formulates business value by integrating three core activities: advocacy at all levels of government, communications outreach and marketing, and trade shows and conferences.  Through an integrated approach, these prime activities are responsible for effective outreach to government, press, stakeholders and the public while supplying the industry with invaluable networking and sales opportunities.  Each activity area is managed by a tactical committee responsible for the execution of the membership's strategies and priorities.