Madison, W.I. — The Plastics Industry Association (PLASTICS) has released a new series of videos as part of the Recycling Is Real advocacy initiative. The videos showcase the recycling work taking place at Plastic Ingenuity in Madison, Wisconsin, where post-consumer recycled material is transformed into new products every day.
PLASTICS’ Recycling Is Real campaign has released 23 videos highlighting both mechanical and advanced recycling facilities throughout the United States. Employees featured in each video represent the recycling workforce in communities nationwide. Previous locations include: Atlanta, GA; Kingsport, TN; Madison, WI; North Vernon, IN; Baton Rouge, LA; Portland, PA; Eagle Rock, VA; Rialto, CA; Wytheville, VA; Piqua, OH; Reidsville, NC; Tampa, FL; Chino, CA; Ironton, OH; Houston, TX; Farmingdale, NY; Hilliard, OH; Plymouth, MI; and Reading, PA.
“At Plastic Ingenuity’s facilities, post-consumer recycled plastics are being transformed into products that touch nearly every part of our lives—helping food stay fresher longer, safeguarding medical devices, and delivering the everyday essentials people rely on,” said Matt Seaholm, President and CEO of the Plastics Industry Association. “From protecting our food supply to ensuring the safety of life-saving medical treatments, innovative solutions in plastic packaging play a vital role in keeping Americans safe every day—and Plastic Ingenuity is helping tell that story. This is what recycling looks like: practical innovation that reduces waste, strengthens our economy, and keeps us protected.”
“The phrase ‘being ever mindful of our natural environment’ was written into Plastic Ingenuity’s first mission statement and has been a company philosophy since the company was founded in 1972,” said Dan Kuehn, President and CEO of Plastic Ingenuity. “Today, sustainability is a daily practice. Our engineers design for efficiency, our designers prioritize circularity, and our packaging manufacturers understand their role as stewards of the environment. We are proud to partner with the Plastics Industry Association to amplify the message that Recycling is Real and contribute to a more sustainable future.”
Click here to watch Recycling Is Real featuring Plastic Ingenuity.
The Recycling Is Real campaign provides content to help elected officials and policymakers understand that recycling is a vital link in the sustainability and circularity chain, enabling them to make well-informed decisions about recycling infrastructure and support.
Launched in 2023, thecampaign was created to combat false narratives suggesting that recycling is not happening or that it’s a “myth.” With some seeking to reduce or eliminate plastic production altogether, Recycling Is Real demonstrates where and how recycling occurs—and introduces the people making it happen.
About Plastic Ingenuity
With seven strategic locations, Plastic Ingenuity is one of the largest custom thermoformers in North America. Its experience, global reach, and genuine dedication to customers allows the company to bring clients’ packaging vision to life, scale the product, and create a partnership that lasts beyond the product’s lifecycle. Specializing in food, healthcare and consumer goods packaging with a Silver EcoVadis sustainability rating, Plastic Ingenuity offers a range of services to support customers’ sustainability and circularity goals, including sustainable packaging assessment, sustainability roadmaps, recyclability consulting, life cycle assessment and take-back programs. For more information, visit plasticingenuity.com.
About the Plastics Industry Association
The Plastics Industry Association (PLASTICS) supports the entire plastics supply chain, including Equipment Suppliers, Material Suppliers, Processors, and Recyclers, representing over one million workers in our $551 billion U.S. industry. PLASTICS advances the priorities of our members who are dedicated to investing in technologies that improve capabilities and advances in recycling and sustainability and providing essential products that allow for the protection and safety of our lives. Since 1937, PLASTICS has been working to make its members, and the eighth largest U.S. manufacturing industry, more globally competitive while supporting circularity through educational initiatives, industry-leading insights and events, convening opportunities and policy advocacy, including the largest plastics trade show in the Americas, NPE: The Plastics Show.
