Sarah Webber is a Technical Sales Engineer at Plastic Ingenuity, a custom thermoforming company based just outside Madison, Wisconsin. Since joining the company in January 2023 as a Sustainable Packaging Engineer, she has grown into her current role supporting the healthcare division, where she combines engineering expertise with customer-facing sales.
Plastic Ingenuity designs and manufactures custom thermoformed packaging solutions for industries including medical devices and pharmaceuticals. In her role, Sarah manages key customer relationships while also serving as a technical resource, working closely with clients to understand packaging needs, review designs, and guides material selection and manufacturing decisions. Her days are a balance of customer interaction and hands-on problem-solving, with new challenges that keep the work engaging.
Sarah earned her degree in Packaging from the University of Wisconsin–Stout, one of the few programs in the country dedicated to this specialized field. Her education provided a strong foundation in materials, manufacturing processes, and packaging design, which she applies daily in her work.
Her path into the plastics industry began through internships in medical devices and healthcare packaging, ultimately leading her to Plastic Ingenuity after connecting with her mentor, Zach Muscato. She credits him with helping shape her career and supporting her growth both technically and professionally.
Sarah enjoys the dynamic nature of the plastics industry and the tangible impact of her work, especially in healthcare, where packaging plays a critical role in protecting life-saving products. “I love that the work I do directly supports life-saving devices,” she says. “Even when it’s challenging, I can always come back to the impact—it’s a reminder of why it matters.”
Originally from northwest Wisconsin, Sarah comes from a family of educators and stays close with her two older brothers. Outside of work, she enjoys spending time outdoors, playing sports, and being on the water. When asked to name one plastic product she couldn’t live without, she points to her contact lenses, an everyday essential she has relied on since childhood.
