What are the latest trends in post-consumer recycled products?
May 14, 2019
Aveda was the first beauty company to use 100% post-consumer recycled (PCR) PET, and today more than 85% of their packaging portfolio contains 100% PCR. To make this vision a reality, they adjusted the aesthetics of their packaging and successfully communicated those changes to their customers. Aveda has proven that using PCR does not mean compromising your brand or your customer’s expectations. Join Edmond Irizarry, executive director of packaging development at Aveda, and hear their inspirational story at this year’s Re|focus Sustainability & Recycling Summit. See for yourself the new heights that can be achieved in sustainability when companies dare to think outside the box.